Unlike Us #2: Understanding Social Media Monopolies and Their Alternatives
Session 3: The Private in the Public
Arnold Roosendaal (NL) - Who Decides Who I Am Online?
Conference Day 1: March 9 2012 Amsterdam, 15.30 - 17.30
You decide who you are online. Or do you? Via internet you send information for education, work, recreation or shopping, stay in contact with friends on social networking sites, etc. Next to information you share deliberately, additional information about online behavior is collected. With this information other parties create, build, trade and use your online identities. Do we know and should we care? This presentation and provides an insight in the way commercial companies construct your online identity, and how individual autonomy is affected by preset choices and inclusion or exclusion mechanisms. It also shows how profiling is no longer group based, but strictly individualized, with direct impact on each separate individual. Commercial companies gain a central position on the internet, function as identity providers, and therewith make individuals dependent on them. Escaping becomes more and more difficult.
http://networkcultures.org/wpmu/unlikeus/2012/03/09/arnold-roosendaal-who-decides-who-i-am-online/
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