Videos

SuperUber was invited to direct the technology, screen, and stage design for Beyoncé’s single “I Was Here”. The filming took place on Friday, August 10th, during a live performance for special guests in the General Assembly Hall of the United Nations in New York. The music video is part of the global World Humanitarian Day campaign, which honors humanitarian efforts worldwide and encourages people to engage in social causes. The worldwide release took place on Sunday, August 19th, and 1 billion messages were shared through social media (whd-iwashere.org). SuperUber’s role included the integration between animations and technology, the structure design and projection mapping that took over the United Nations General Assembly Hall. It is the largest indoor compound curved screen ever created – a complex and sophisticated project. It was custom designed to mold to the inside of the General Assembly Hall. The screen spanned 224 ft X 46 ft (68m X 15m) and surrounded the audience with a 240 degree immersive projection. Ten synchronized and mapped projections covered the screen with 200,000 lumens, creating one continuous giant image. SuperUber directed the work of DWP, MacLaren Engineering, and Rosebrand. “It’s an ambitious project that has completely transformed an iconic location - seen as immutable and unchanging, with its gold-plated panel and grand volume. By adding a virtual layer to it, we could digitally rebuild it, playing with the architectural elements, and therefore changing the notion of something static. The technology made the integration between animation and architecture. We used projectors to “paint with light” the UN General Assembly’s Hall – a unique opportunity to transform such an emblematic place”, said Russ Rive, SuperUber’s director. SuperUber was invited by Kenzo Digital, director of numerous acclaimed productions, amongst them Beyoncé’s “Run The World (Girls)” performance at the Billboard Music Awards in 2011. The “I Was Here” performance was directed by Kenzo Digital, in association with agency Droga5, Ridley Scott Associates (RSA), SuperUber, and Dirt Empire. Music video by Beyoncé performing I Was Here. (C) 2012 Columbia Records, a Division of Sony Music Entertainment www.whd-iwashere.org